Lakefront Nutrition & Fitness partnered with AOTC to move its summer specials beyond the storefront and into a major festival traffic window — using six hours of mobile LED visibility to build awareness, spark photos, and put the local brand in front of a 40,000-plus audience.
The Case Study
Lakefront had timely summer specials to promote, but the Whiting storefront wasn't close enough to the festival footprint for foot traffic alone to tell the story.
Brand exposure and recognition — not an unsupported claim of store visits. Success meant being seen by the large Hammond audience and creating a display people wanted to photograph.
A focused six-hour Hammond route, rotating Lakefront's identity, Sunshine IV special, and motion product creative — delivering 33% share of voice with organic photo interaction.
The Exposure Strategy
Because the store sat outside the immediate festival footprint, AOTC treated visibility as a sequence. Go to the audience — carry the message into Hammond while tens of thousands moved through the market. Make the offer memorable — bright seasonal creative paired the identity with a specific Sunshine IV message, not a generic logo. Earn a second look — people photographed the truck, creating organic social interaction that extended value beyond a standard drive-by.
The Creative
The display balanced immediate brand recognition with a timely festival offer, while motion kept the campaign visually active throughout the route — name, contact, and social identity alongside the Sunshine IV special positioned around hydration, energy, and recovery.
The Result
Lakefront took the brand to them. When the crowd gathers nearby, will they still see you? AOTC brought Lakefront to the audience — 33% share of voice and photo-worthy visibility during a 40,000-plus crowd window.
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